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Live the Coastal Grandmother life with Sperry

Everything you need to know about the viral TikTok trend lifestyle.

Whether you know it or not, we all have at least one coastal grandmother in the friend group — maybe more. Wears loose-fitting clothing, prefers simplicity, and avoids anything tight and/or bedazzled. Sound familiar? That’s her.

But the coastal grandmother isn’t just a look or a trend; it’s a lifestyle. As Lex Nicoleta, 26, CEO of the coastal grandmother terminology, pointed out, you don’t need to live by the water or even be a grandmother, you just need the right mentality. Think self-care, minimal screen time, and a love affair with wine. Is your favorite meal charcuterie? Do you go to bed at 9 pm? Is your platform of choice Zillow? Well, congratulations! You’re a coastal grandmother.


Now let’s get the look. Here’s what you need to start living your best coastal grandmother life.

  • Oversized sweater — arguably the most crucial piece
  • Linen button up — bonus if it’s long line
  • Wide-leg khakis — or jeans, nothing form-fitting
  • Anything striped — literally anything
  • Tinted moisturizer — goodbye, foundation!
  • Fresh flowers — opt for seasonal picks
  • Heirloom tomatoes — farmer’s market only
  • Wine — decanted or it doesn’t count
  • All (fine, at least one) of these pairs of shoes:

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Gold Cup Authentic Original Montana Boat Shoe

The gold standard made with our most premium materials for an elegant look and luxurious experience.

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Float Authentic Original Boat Shoe

Fun, free, and lightweight, Float offers a go-with-the-*Float vibe and is perfect for morning beach walks. Toe dips and all.

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Moc-Sider Hemp Mule

Simple, understated style made with natural hemp for easy on/off convenience.

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Gold Cup Waveside PLUSHWAVE Sandal

A summer must-have with our top-of-the-line PLUSHWAVE™ cushioning technology. Because comfort is just as important.

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Authentic Original Boat Shoe

The one that started it all. Honestly, we’ve been a coastal grandmother since 1935 — and we’re thriving in these bad boys.

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Crest Vibe Sneaker

Casual canvas sneaks that match every coastal grandmother look. Barrel-tied laces for a little extra flare.

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Saybrook Leather Loafer

Pointed toe for an on-point fit, this loafer has your name all over it.


Moral of the story is we’re not the young partygoers we once were. Now, we appreciate the finer things in life and prefer to stay home, sharing our experiences with a select group of individuals. Invite only.